The business was first structured to provide the very finest feline and canine foods. The very best industry nutritionists, consultants, manufacturers, suppliers and veterinary talents and experiences were utilized in identifying the quality ingredients and manufacturing processes. This combination was used to carefully formulate the finest products available that would sincerely contribute to the health and quality lifestyle of our family companions. When the goal was realized, the product was manufactured and delivered to the Riverside (CA) warehouse on Columbus Day, October 12, 1993... a fitting date for our exciting business "voyage" into the future.

The second goal was to utilize the dynamic changes and tangible forces taking place in the market and the way people purchase products. The major shift evolved from people shopping at home to making things easier, to relieve time stress and unwanted elements in their lives. A program was structured to keep things simple and provide services and products that reduce the complexity for the consumer. This was supported by a desire to merit public acceptance with a strict attention to service and for a continued dedication to the business of Flint River Ranch - providing the highest quality canine and feline foods.

Third, it was the goal to structure Flint River Ranch as a vehicle designed to kindle the spirit of entrepreneurship and individual opportunity with a distributor supported direct-marketing program. The business truly belongs deep in the hearts and minds of a growing team of Independent Flint River Ranch Distributors that share the product and information with other pet owners - like the person who introduced you to Flint River Ranch. These dedicated individuals embrace the opportunity and accept the responsibility to own and manage their own business - turning dreams into reality.

Thanks to the support and interest of our dedicated distributors - along with continued improvement and development of quality products - Flint River Ranch has grown from a single California warehouse to multiple distribution centers across the United States.