Commercial Pet Food

More than 95 percent of US companion animals derive their nutritional needs from a single source: processed pet food. When people think of pet food, many envision whole chickens, choice cuts of beef, fresh grains, and all the nutrition that a dog or cat may ever need -- images that pet food manufacturers promote in their advertisements. What these companies do not reveal is that instead of whole chickens they have substituted chicken heads, feet, and intestines. Those choice cuts of beef are really cow brains, tongues, esophagi, fetal tissue dangerously high in hormones, and possibly diseased and even cancerous meat. Those whole grains have had the starch removed for corn starch powder and the oil extracted for corn oil, or they are hulls and other remnants from the milling process. Grains used that are truly whole have usually been deemed unfit for human consumption because of mold, contaminants, poor quality, or poor handling practices. Pet food is one of the world's most synthetic edible products, containing virtually no whole ingredients.

Pet food manufacturers have become masters at inducing companion animals to eat things cat and dogs would normally spurn. Pet food scientists have learned that it's possible to take a mixture of inedible scraps, fortify it with artificial vitamins and minerals, preserve it so that it can sit on the shelf for more than a year, add dyes to make it attractive, and then extrude it into whimsical shapes that appeal to the human consumer. For this, pet food companies can expect to earn $9 billion in sales in 1996.